Brand Spotlight: JOICO

WHAT'S SPECIAL ABOUT JOICO: joi!

"There's nothing in the world like the beauty of healthy hair" says Joico's leader Sara Jones who is also a 30+ year veteran in the industry.
"Its vitality, colour and shine have a radiance that can't be ignored, the way it lights up a room, lifts the spirit, and the spirit of others.
We have a name for this remarkable energy, we call it "joi"."

WHY WE LOVE JOICO: HEALTHY HAIR AT AFFORDABLE PRICES!

"The joi of healthy hair" is their promise and commitment and we think this is spot on! Using Joico your hair will feel incredibly healthy and it is one of the most cost effective salon ranges we stock.

IS JOICO FOR YOU: YES ! JOICO IS A BROAD RANGE PERFECT FOR ALL HAIR TYPES

Joico has a complete range or products to work with every hair type and challenge.

JOICO’S INTEGRITY: RESULTS SPEAK LOUDER THAN HYPE

Joico keep their expectations high yet within the realm of reality, because results speak louder than hype!

Joico believe in preserving and protecting our shared planet and ensure that our business practices don¹t negatively impact on her well-being which at Headstart we believe is pretty cool!

Joico is committed to providing high quality safe products. Joico Laboratories does not use animal tests to confirm the safety of Joico products.

OUR FAVOURITE JOICO PRODUCTS: 

Joico Moisture Recovery

The affordable Hair Moisturiser.  Let Joico bring Joi to your dehydrated hair. Winter Hair Blues is real.  Dry, frazzled feeling hair.  We all know it. 

Due to heaters-heat pumps, churning out that wanted heat, more frequent use of hot tolls like dryers, straighteners, and tongs.

To combat the ‘dry hair blues’-moisture is key.  Rehydration – think of your skin – with dry skin we use moisturiser more often in winter, due to dry, cracked skin.  Same goes for looking after our dry/frazzled hair.

Joico K-Pak to Repair Damage

To say that K-PAK shampoo “cleanses your hair,” is like saying a Chanel coat “keeps you warm.”

Perfect choice for: Medium-density hair that’s curly, frizzy, or wavy. +  Fine hair (thanks to its low-molecular weight), as well as coarse, thick strands (thanks to a cream-based formula that’s rich and substantial).

Joico Blonde Life

For Blonde Hair - There’s nothing wrong with having a blonde moment! Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Brightening Shampoo.

Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.

Joico Colour Therapy for Any Colour

When you’ve shelled out big bucks for a color service – and finally nailed that perfect shade, shine, and intensity – the last thing you want is an ordinary shampoo that washes your investment right down the drain.

Perfect choice for: All colour-treated hair will benefit, but special perks for tresses that have been stressed (aka: double-processed; lifted more than two levels; or structurally weak).

Joico K-PAK Colour Therapy Luster Lock - for Shine and Repair

Treatment for instant shine and repair.

Perfect choice for: All colour-treated hair–from blondes to brunettes, low-lights to highlights.

 

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Kelly has been a hair stylist within the industry for more years than she’d like to acknowledge. Passionate about all aspects of fashion and hair trends. After 9 yrs in the London fashion scene, coming back to Headstart where she is the Master Stylist/Colourist, Education Manager and Online Creative Director. 

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