Olaplex is an amazing product used in nearly 1 million salons worldwide - The No.3 Take Home Treatment is our number 1 best seller! It is a treatment, not a conditioner, that reduces breakage and visibly strengthens hair, improving its look and feel.
The incredible fact about Olaplex is that it achieves these incredible results while staying clean and non toxic.
"Since inception, OLAPLEX has been proud to be non-toxic, cruelty-free, and free of all beauty industry toxins."
However, what does this actually mean? What are these toxins and why are they bad?
Parabens are a preservative used to extend the shelf life of many beauty products. These preservatives come in many forms such as, butylparaben, methylparaben, and propylparaben. They may prevent the growth of bacteria and mold in products, but that doesn’t mean they’re meant to be used on our bodies. Parabens are believed to act as estrogen in the body, which can trigger cells leading to the growth of tumors and cancer. Naturally, whatever we wash off our face, hair, and bodies goes down our drains and into our oceans. Meaning many parabens are affecting the environment and marine life as well as our health.
Sulfates (SLS & SLES).
These are used for cleansing and foaming in bathroom products. Being clean sounds like something you want, right? Not in the form of Sulfates. Sulfates have the opposite effect when they’re processed in your body, leaving a residue in the heart, brain, and lungs. Sulfates have also been found to break down proteins in the body, which can lead to serious damage on cell membranes. You can identify these by sodium laureate sulfate, ammonium laureate sulfate, and sodium lauryl sulfate.
This chemical is nearly everywhere from cosmetics to household cleaners. Phthalates are used to give products like plastic flexibility and as a binding agent. There are dozens of phthalates out there, all with degenerative effects on the body. To name a few, phthalates have been linked to developmental issues, autism, male fertility issues, type 2 diabetes, athsma, and low IQ. That’s not all, phthalates are also linked to negative effects on reproductive development.
Phosphates are synthetic chemicals often found in the form of salts that are used as buffering agents, cleaning agents, fragrance agents, and food additives. Found side effects include heart disease and neurotoxicity.
Formaldehyde and formaldehyde releasing agents.
The International Agency for Research on Cancer classifies formaldehyde as a human carcinogen. They’re used as a preservatives to kill microorganisms and their growth in products. Formaledhyde sneaks into your products under various names, such as Formalin (the liquid form of formaldehyde). The formaldehyde releasing agents are DMDM hydantoin, imidazolidinyl urea, diazolidinyl urea, quaternium 15, bronopol, 5-bromo-5-nitro-1,3 dioxane, and hydroxymethylglycinate. Cancer? No thank you.
Other toxins include: Mineral oil, Retinyl Palmitate, Hydroquinone, Triclosan, Triclocarban, synthetic fragrances, and more.
We love being a part of your healthy hair journey and are proud to say we do so while keeping your body healthy! In addition to being clean, OLAPLEX is also free of many common allergens such as soy, nuts, and gluten. OLAPLEX is also cruelty- free and 100% vegan."
In this complex world of hair and beauty products we think it is fantastic that such an incredibly effective product, that repairs hair ravaged by chemical treatment can be clean and non- toxic!
We can see why it is the go to product of celebrities, fashionistas and mum's alike that want healthy, strong beautiful hair!