{"product_id":"loreal-professionnel-keratin-alpha-sleek-serum-50ml","title":"L'Oréal Professionnel Keratin Alpha Sleek Serum 50ml","description":"\u003ch1\u003eL'ORÉAL PROFESSIONNEL KERATIN ALPHA SLEEK SERUM\u003c\/h1\u003e\n\u003cdiv class=\"l-pdp__content--medium\"\u003e\n\u003cdiv class=\"l-pdp__content--medium\"\u003e\n\u003cdiv class=\"l-pdp__content--medium\"\u003e\n\u003ch4\u003eA heat activated smoothing serum that helps control frizz, protect against humidity, and deliver long lasting sleek, shiny hair.\u003c\/h4\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-5\" dir=\"auto\" data-message-id=\"c69a847f-d40b-40ea-bb6f-7d846e211c54\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"778\" data-start=\"176\"\u003eFormulated with 5% Keratin Sealer, it helps seal the hair's keratin structure for long lasting smoothness and volume control for up to 10 washes*. This lightweight serum provides anti humidity protection in up to 80% humidity* and heat protection up to 230°C, while helping to cut daily styling time in half**. When used as part of the full Keratin Alpha Sleek routine, it transforms hair with up to 2 weeks of smoothness and frizz control**. Simply blow dry to activate, then use a straightening iron for even longer lasting results. The formula is free from artificial colourants and alcohol.\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\" data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"778\" data-start=\"176\"\u003e*Instrumental tests\u003cbr\u003e**Instrumental test after 4 applications of Keratin Alpha Sleek Shampoo + Smooth Transformer + Serum.\u003cbr\u003e\u003cbr\u003eHow to use:\u003cspan class=\"PDq2pG_selectionAnchor\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli class=\"PDq2pG_selectionAnchorContainer\" data-end=\"778\" data-start=\"176\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003eShake well before use.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"PDq2pG_selectionAnchorContainer\" data-end=\"778\" data-start=\"176\"\u003e\u003cspan\u003eOn washed, towel-dried hair, section hair into two parts.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"PDq2pG_selectionAnchorContainer\" data-end=\"778\" data-start=\"176\"\u003e\u003cspan\u003eSpray into your hand (start with two to four sprays for thin hair and six to eight for thick hair).\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"PDq2pG_selectionAnchorContainer\" data-end=\"778\" data-start=\"176\"\u003e\u003cspan\u003eDistribute evenly from lengths to ends. Do not rinse.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"PDq2pG_selectionAnchorContainer\" data-end=\"778\" data-start=\"176\"\u003e\u003cspan\u003eThis product is heat-activated. Blow-dry completely.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"PDq2pG_selectionAnchorContainer\" data-end=\"778\" data-start=\"176\"\u003e\u003cspan\u003eFor maximum long-lasting results, use a straightening iron after blow-drying.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":47783729561836,"sku":null,"price":59.63,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1271\/9739\/files\/L_OrealProfessionnelKeratinAlphaSleekSerum50ml_1.png?v=1782352000","url":"https:\/\/www.headstartshop.co.nz\/products\/loreal-professionnel-keratin-alpha-sleek-serum-50ml","provider":"H E A D S T A R T  S H O P","version":"1.0","type":"link"}