K18 TRIPLEBRIGHT PURPLE SHAMPOO

Breakthrough triple-action purple shampoo

The first triple-action purple shampoo to remove metals + minerals, neutralise existing brass, and defend against future brassiness for blonde like new, hair like new. 

WHAT IT DOES

• 1 wash removes up to 3 months of brass from hard water*
• Neutralises brassiness without staining or overtoning
• Ideal hair tone is restored and evened**
• Easy-to-apply foam

*Results reflect removal of metals equivalent to three months of hard water exposure on bleached tress, based on scientific testing following 1 application of TripleBright.

**Results observed on 37 bleached/highlighted subjects after 3 weeks of use at least once a week.

WHY IT WORKS

• Removes brass-inducing metals and minerals with ionic detox
• Neutralises brassiness with precision violet technology that won’t stain or overtone
• Defends against future brass with a biopolymer to help prevent reattachment of metals + minerals during washing

HOW TO USE

• Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.
• Use before toning + lightening to help remove oxidation-caused brassiness
• Use after lightening services in place of or alongside toner to enhance brightness
• Use between lightening services to refresh brightness

SCENT

Top notes: blood orange, grapefruit, mandarin, tangerine

Middle notes: cyclamen, jasmine, wild honeysuckle

Dry-down notes: cedarwood tonka bean, sandalwood