L'Oréal Professionnel has been at the forefront of haircare innovation since 1909.
With a legacy built on groundbreaking science, L'Oréal Professionnel has introduced pioneering products like the first ammonia-free permanent colour and cold perm, continuously pushing the boundaries of hairdressing technology. From patented molecules to advanced tools, their passion for research and development delivers world-class solutions for stylists and consumers alike.
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