The professional formula, enriched in Polyphenol present in the açai berry extract, provides nourishment and helps to smooth damaged hair. The formula works to enhance the natural glossiness and shine of blonde hair, leaving locks soft, supple and replenished with moisture and radiance. For a professional blonde hair result, apply the three-step Blondifier haircare routine including the deep nourishing mask and the Blondifier leave-in cream.

• Resurfacing and illuminating system shampoo.
• Enriched in Polyphenol present in the açai berry extract, provides nourishment and helps to smooth damaged hair.
• Enhances the natural glossiness and shine of blonde hair.
• Leaves locks soft, supple and replenished with moisture and radiance.
• Gently cleanses the hair and emphasises multidimensional shine of blonde hair.

This shampoo is perfect for those who want to enhance the natural glossiness and shine of their blonde hair while nourishing and smoothing damaged hair.

How to use:

1. Wet your hair thoroughly with warm water.
2. Apply a small amount of shampoo to your scalp and massage gently with your fingertips.
3. Work the shampoo through your hair, from roots to ends.
4. Rinse your hair thoroughly with warm water.
5. If necessary, repeat the process for a deeper cleanse.
6. Follow with L'Oréal Professionnel Blondifier conditioner for best results.
7. Rinse your hair thoroughly with cool water to seal the cuticles and add shine.
8. Style your hair as desired.