Purple shampoo is just that—a shampoo with purple pigments that helps to keep undertones at bay. Think of it as your at-home toner that helps to beat brass.
How To Treat Blonde Hair
The concept of purple tinted shampoo might sound a little crazy to the blonde newbies, but ask any tried and true blonde and they’ll tell you it’s a must-have for keeping hair looking strong and bright.
The Redken Color Extend Blondage System is a colour-depositing purple shampoo, conditioner and mask for blonde and highlighted hair.
Redken Blondage shampoo features key ingredients salicylic acid to strengthen and repair blonde hair from the core and pure violet (purple) pigments to remove unwanted brassiness and leave blonde hair color cool and bright.
While your goal is to tone hair and prevent brassy undertones, it's also important to protect and strengthen hair after lightening services. Redken’s Color Extend Blondage is formulated with a Triple Acid Protein complex—amino, citric and maleic acids and wheat protein—that not only neutralizes unwanted undertones, but also helps strengthen hair’s cuticles. This color-depositing shampoo protects color and leaves blonde hair looking cool, all while repairing each hair from the core, a necessary bonus for color treated hair.
HOW OFTEN SHOULD I USE PURPLE SHAMPOO?
Keep in mind that purple shampoo does not replace your regular shampoo and should only be used once or twice a week. We recommend combining with Redken Colour Extend Shampoo and Conditioner